The Nail Campaign

Old man Moskowitz was getting along in years and decided to retire, letting his three sons run the family nail manufacturing company.

The sons thought they could increase market share with some judicious billboard advertising. A week later, the old man was taking his Sunday drive when he saw the first billboard. It was a picture of Christ on the Cross, with the caption: "Nails for Every Purpose. Use Moskowitz Nails." The old man immediately met with his sons to voice his concern, explaining that the backlash would be horrendous. The sons agreed to discontinue the ad. A week later, the old man was again taking his Sunday drive when he saw the new billboard. It was a picture of the same cross, empty, with Christ crumpled on the ground below... and the caption: "Next Time Use Moskowitz Nails."